![]() |
|||||
| Wharton
School Publishing Finding Clarity (and Growth) in an Age of Transformation The world has always been uncertain. But, says Global Business Network (GBN) CEO Eamonn Kelly, not like this. Technological, financial, social, economic, cultural, and political systems are accelerating towards ever-greater complexity and interdependence. The changes we see are profoundly paradoxical: as humans, we seek patterns, but our simplifications obscure more than they clarify, and our "either/or" mindsets risk catastrophe. No single actor — no person, institution, ideology, marketplace, religion, region, or nation — is powerful enough to control the future. Meanwhile, deep, fundamental dynamics may be unraveling much of what we've taken for granted since the Enlightenment dawned some 400 years ago.
Scenarios organize perceptions about the future into stories that are easy to understand and work with. They make it easier to consider alternate futures and reflect diverse perspectives. By recognizing the potential for sharp discontinuities, they encourage decision makers to consider the unthinkable — invaluable in an era when the unthinkable is occurring with frightening regularity. To frame his scenarios, Kelly identifies seven "dynamic tensions": paradoxical forces he sees reshaping the world. For instance, the secular worldview continues to spread, largely driven by "rational" business practices. But, of course, fundamentalism is also resurging — from the madrasahs of Pakistan to the megachurches of Texas and California. Progress in computing, biotech, and nanotech is accelerating: these fields are becoming "mutually catalytic" and promising to transform human beings at the most fundamental levels. Meanwhile, the "pushback" grows, creating surprising alliances. (Will Bill Joy's views on nanotech converge with George Bush's views on stem cell research?) From a geopolitical standpoint, while the U.S. is well-positioned to retain military dominance, it faces frightening new vulnerabilities, both perceived and real. Meanwhile, writes Kelly, overall global prosperity appears to be widening. But 21 countries lost ground in the 1990s — and, even in the developed world, millions feel more vulnerable than they have in generations. Some of Kelly's dynamic tensions are less familiar, but also vitally important. For example, while value will continue to migrate towards the intangible — services, experiences, relationships — improving physical infrastructure will take on ever-greater urgency. The world is growing more transparent, thanks to a deepening web of computers, networks, sensors, and surveillance systems. However, "conspiracy theories and falsehoods will travel the world instantaneously," and the technologies of transparency will also promote more sophisticated theft and fraud. Meanwhile, beneath it all, arguably the greatest dynamic tension of all: the troubled relationship between humans and their planet — a relationship complicated by massive migrations, demographic shifts, and the intertwined issues of energy and climate. For some, successfully navigating these tensions may seem unlikely, if not impossible. However, Kelly's reasonably optimistic. He sees especially significant progress in two key areas: "how we relate — the realm of governance — and how we create — the realm of innovation." Top-down, "Taylorist" organizations are being supplanted (or at least supplemented) by structures that are more fluid, self-organizing, decentralized, and collaborative. These new structures may be capable of handling change with far greater suppleness and resiliency. In Kelly's view, the move from organizational "citadels" to "webs" — while not inexorable — is currently moving more rapidly than many decision makers recognize. Notwithstanding the Bush administration's unilateralist instincts, Kelly also envisions the gradual emergence of de facto "global governance." Not sinister black helicopters or overweening centralized bureaucracies, but the organic result of "experimentation across a diverse range of processes, approaches, policies, actions, and actors that are overlapping and interlocking in a complex and evolving system." That's important progress, believes Kelly. But "piecemeal" global governance won't self-optimize: to tackle and avoid systemic crises, leaders will need to work together far more consciously and proactively. Down at "street level," Kelly uncovers some surprising innovations in local governance. In British Columbia, 160 randomly selected citizens have recommended important changes in the province's electoral processes. In Zeguo, China, the local Communist Party secretary offered detailed briefings about several proposed municipal projects to 257 citizens, then polled them on which projects should proceed. In Brazil, Guatemala, and Mexico, enlightened local governments are experimenting with new ways to involve citizens year-round, not just on election day. Meanwhile, notes Kelly, we'll increasingly look beyond large Western corporations and institutions for tomorrow's most important innovations: those that improve sustainability, extend learning, and address the unmet needs of 4 billion people. Many of them will come from "places finding their power... those parts of the world that are ready to ‘come of age' as creators, to be exporters as well as importers of breakthroughs." Which brings us to the scenarios themselves. Kelly outlines three in detail. The first, "New American Century," might be viewed as the Bush administration's view of the future. "The U.S. employs a combination of diplomacy, military power, and market-driven incentives to transform the global order... Bold, risky moves pay off... faltering steps toward democracy in Afghanistan and Iraq become more surefooted..." Europe and China fall into line behind America's geopolitical leadership, competitive capitalism prevails, and "the global economy is operating by a clear and shared set of rules based on the Western model." Even in 2020, however, the world faces deep, unaddressed problems of equity, health, water access, and environmental sustainability. In a second scenario, "Patchwork Powers," Kelly posits a messy, spaghetti-like future, where power and influence are spread across many regions, nation-states, and international bodies. China comes of age: economically, scientifically, and militarily. The EU becomes "cogent and strategically vital," even as Europe maintains steady, unspectacular economic growth. The U.S., weakened by economic fragility and chastened by the Bush administration's overseas failures, reluctantly accepts a new, multipolar global order. Kelly's third scenario, "Emergence," may be the most radical. Conventional institutions largely fail: neither the U.S. nor the U.N. can meet their new challenges. Tensions within the European Union become insurmountable, and China suffers successive waves of internal political and cultural strife. Meanwhile, coherence "of a sort" emerges from the bottom up. As nation-states fade, cohesive city regions vie for influence. Innovation flourishes locally, where people and communities find new, low-cost ways to solve their problems. The bad news? Growing international lawlessness; more failing states; and the growing risk of bioterrorism: for every "next Singapore," a "next Somalia." All three scenarios posit major shifts in economic power; even New American Century envisions China achieving unprecedented success, albeit by Western rules. In fact, the emergence of new regions is a theme that recurs repeatedly throughout Powerful Times. Observes Kelly: "Some of our most basic assumptions about the rules of the global economic game will increasingly come under attack in the coming decade." One such assumption appears especially obsolete: the belief that profits can only be made in developed markets. Thanks to the work of C.K. Prahalad, Stuart Hart, and others, many companies are abandoning this view. In fact, some now see emerging markets as their most promising source of rapid, sustainable growth. If the opportunity is immense, executing on it is immensely challenging. How do you sell electronics without reliable electricity? How do you distribute consumer goods without reliable transportation? What does your brand mean to your new customers? How do you introduce innovations that align with their deeply held values and beliefs?
Related Links
|
This month's articles:
|
||||