Focus on: Enduring Values

Take Your Career to the Next Level

This issue is dedicated to enduring values. Billionaire Jon Huntsman points out in his new book, Winners Never Cheat, reviewed in this issue, that we learned the basic ground rules of success as children in the sandbox. "Play by the rules. Keep your word. And winners never cheat." While Donald Trump's reality television show begins with the slogan that "it's not personal, it's business," Huntsman makes it clear that business is very personal. Real success is all about character and a personal "moral compass." Also in this issue, Professor Chuck Dwyer passes on centuries-old wisdom from Ben Franklin, founder of the University of Pennsylvania, on motivating others. "To influence behavior, you have to understand what people value." In addition, in this issue we consider the competitive marketing dynamics in treatments such as Viagra, the impact of the aging Boomers, or what could be termed "Grey Power," on pensions and work, as well as reports on the Fellows Master Class in India and the Wharton Leadership Conference in San Francisco.

Please write to let us know how your own values have shaped your approach to your work.

Best regards,
Mary-Anne Smith
Director of Communications
masmith@wharton.upenn.edu

"I appreciate traditional values as well as the next man, Belknap, but you'll have to convert to battery power like the rest of us."

© The New Yorker Collection 1992 Ed Frascino from cartoonbank.com. All Rights Reserved.

In the Classroom
What Ben Franklin Knew About Influencing People

The fundamentals of human motivation are often forgotten in an age of mission statements and other "public language." Professor Chuck Dwyer says that to influence behavior, you have to understand what people value. More

Wharton School Publishing
Jon Huntsman: Winners Never Cheat

In his new book, Winners Never Cheat, self-made billionaire Jon Huntsman says that a set of simple values we learned as children is the basis for business success. More

Thought Leaders
Viagra: Is There an Advantage To Being a First Mover?

Pfizer's Viagra created the category for drugs to treat erectile dysfunction (ED) but has now been followed by competitors such as Cialis and Levitra. Is this a bad thing for Pfizer? Marketing Professor David Reibstein, academic co-director of Wharton's Competitive Marketing Strategy program, considers the impact of increased competition and the complexities of first-mover advantages. More

Thought Leaders II
Pensions and HR Strategies for an Aging Workforce

As the workforce grows older, companies need to rethink their pension and HR strategies. At a recent Wharton conference, Professor Olivia Mitchell offered insights on designing "resilient" retirement systems and Ramani Ayer, Chairman and CEO of The Hartford Financial Services Group, discussed "Grey Power" strategies for meeting and maximizing an aging workforce. More

Senior Management Programs
Wharton Fellows Looks at Phenomenal Changes in India

Wharton Fellows gain insights on Indian markets and outsourcing during a Master Class in India. The country and its role in the world are rapidly changing. Will we all soon be speaking Hinglish? More

Wharton Leadership Conference
Leading With Creativity and Conviction

What does it take to lead in today's fast-moving environment? Senior executives from Patagonia, Hewlett-Packard, Wipro, the San Francisco Symphony, and other organizations offered insights at the Second Annual Wharton West Leadership Conference (a parallel conference will be held on the East Coast in June). More

Education à la Carte
Adding to Your Value

Your value comes from both character and integrity and from your skills. Wharton offers a wide range of programs that can strengthen your skills and broaden your perspectives, including:

• Competitive Marketing Strategy
  June 6–10, 2005
  
  
• Women in Leadership: Legacies, Opportunities, and Challenges
  June 13–17, 2005
  
  
• Pension Fund and Investment Management
  June 20–24, 2005
  
  
• Wharton Fellows: Working With Government
  June 26–28, 2005
  
  
• Building Relationships That Work
  June 26–29, 2005
  
  
• Enterprise Risk Management: Creating Corporate Value
  June 27–29, 2005
  
  
• Creating Value Through Financial Management
  July 18–22, 2005
  
  
• Executive Negotiation Workshop: Bargaining For Advantage
  July 24–29, 2005

Any comments or suggestions? Please send us your thoughts at masmith@wharton.upenn.edu. We want to make every effort to respect your confidence, so please let us know if you don't want us to share them in future issues of Wharton@Work: E-Buzz.

"Fix me something that reflects traditional values."

© The New Yorker Collection 1987 Mischa Richter from cartoonbank.com. All Rights Reserved.

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Wharton Executive Education Calendar

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