Focus On: Creative Leadership

Happy New Year!

The start of a new year is a good time to seek out new points of view. In this issue, Patagonia CEO Michael Crooke, a keynote speaker at the upcoming Wharton West Leadership Conference in February, talks with Wharton Professor Mike Useem about the leadership needed to deliver performance while protecting the planet. Professor Vijay Mahajan, who will lead an upcoming Wharton Fellows program in India in March, offers 10 key market strategies for developed countries. We also examine changes in the life insurance industry and look at how the longest-running executive education program, for securities executives, is continuing to raise the bar.

Best regards,
Mary-Anne Smith
Director of Communications
mary-anne@wharton.upenn.edu

"It's faster if you use the stairs inside."

©2005 Frank Cotham from cartoonbank.com. All Rights Reserved.

Wharton West Leadership Conference
Patagonia President and CEO Michael Crooke on Leading With Creativity and Conviction

Professor Mike Useem, director of Wharton's Center for Leadership and Change Management, and Michael Crooke, Patagonia, Inc. president and CEO, and keynote speaker of the upcoming Wharton Leadership Conference in San Francisco, discuss leadership, change, employees, and the environment. More

Thought Leaders
How To Succeed in the Biggest Market Opportunity of the Next 50 Years

Some 86 percent of the world's population is in developing markets. Professor Vijay Mahajan, academic co-director of an upcoming Wharton Fellows program in India in March 2005, offers insights from his forthcoming book, The 86 Percent Solution: How To Succeed in the Biggest Market Opportunity of the Next 50 Years, on strategies for reaching these markets. More

Industry-Specific Programs
Breathing New Life Into Life Insurance

The life insurance industry is facing challenges that range from educating the public about the need for its product to preparing the next generation of leaders. Robert A. Kerzner, CEO and president of LIMRA International, a global association that serves the industry, discusses some of these challenges and an education program created with Wharton to address them. More

In the Classroom
A Booster Shot of Knowledge

For more than half a century, securities industry executives have turned to the Securities Industry Institute® at the Wharton School to prepare for leadership challenges. With fundamental changes in the industry in recent years, a new SII Masters Program® now offers a booster shot of strategic perspectives and financial knowledge. More

Education à la Carte
Resolved: Exercise Your Mind

While you are headed back to the fitness center or onto a new diet, don't forget to exercise your mind as well. Wharton programs can beef up your knowledge, cross-train your thinking, and hone your business skills.

• Finance, Audit, and Risk Issues for Board Members
  March 13–25, 2005
  Prepares directors for their expanded responsibilities in the wake of new SEC and Stock Exchange regulations.
  
  
• Essentials of Marketing
  May 8–13, 2005
  For managers who are assuming marketing responsibilities for the first time, as well as managers already in a marketing capacity but without significant formal education in this discipline.
  
  
• CFO: Becoming a Strategic Partner
  May 1–6, 2005
  For executives with financial responsibilities who want to contribute to strategic development and value creation within their organizations.
  
  
• Marketing Metrics: Linking Marketing to Financial Consequences
  May 16–19, 2005
  Designed for finance and marketing managers who are under increasing pressure to demonstrate the ROI of their marketing programs and invest marketing dollars more strategically to increase firm profitability.

Any comments or suggestions? Please send us your thoughts at mary-anne@wharton.upenn.edu. We want to make every effort to respect your confidence, so please let us know if you don't want us to share them in future issues of Wharton@Work: E-Buzz.

"Richard, Mr. Chenolock, the insurance man, is here to determine your life expectancy."

©The New Yorker Collection 1990 George Booth from cartoonbank.com. All Rights Reserved.

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Wharton Executive Calendar

• LIMRA Leadership Institute Fellow (LLIF) Designation Program
  Spring 2005
  Philadelphia
  
  
• Wharton/Windhover Program for Pharmaceutical and Biotech Executives
  May 22–27, 2005
  Philadelphia
  
  
• Securities Industry Institute Masters Program
  June 12–16, 2005
  Philadelphia
  
  
• World Business Forum
  September 13–14, 2005
  New York
  

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  Discover ways your company can recruit Wharton MBAs.
  
  
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  Learn how corporations can become involved with Wharton.
  
  
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