Focus on: Exploration

It's summertime, and even if you are not actually in some exotic place, there is a good chance your mind may be. In this issue, wander along with us as we take you to Latin America, with insights on the region from the head of Burger King's Latin American operations. We leap across company borders to explore the secrets of successful strategic alliances with one of the top researchers in this area. And what books will you take with you on your journeys? A group of professors, executives, and others offer their reading list for the summer and beyond.

Of course, if you really want fresh insights that will take your mind to new places — and then bring you back down to Earth with practical applications — check out our upcoming executive programs.

I'd also like to take this opportunity to thank Barbara Gydé, whose letters have welcomed readers to Wharton@Work: E-Buzz since its launch. She has taken on new responsibilities as Managing Director of Wharton School Publishing and as Director of Advertising Strategy for Wharton. It is now my pleasure to step in to lead this publication. I look forward to hearing your reactions to the newsletter, suggestions for topics, or any other feedback.

Best regards,
Mary-Anne Smith

Director of Communications
[mysmith@wharton.upenn.edu]

©The New Yorker Collection 1999 Christopher Weyant from cartoonbank.com. All Rights Reserved.

Advanced Management Program
Making the Whopper© Feel at Home in Latin America

Julio Ramirez, President of Burger King's Latin American operations and a graduate of Wharton's Advanced Management Program, returned to the AMP classroom to share insights on the region and the "local thinking" that has helped make his company one of the most successful fast-food restaurants in Latin America. More

Thought Leaders
Forging Successful Strategic Alliances

With nearly half of all alliances ending in failure within two years, these relationships are clearly difficult to build and sustain successfully. What are some of the strategies that lead to effective alliances? Professor Harbir Singh, one of the leading researchers in this area and academic director of Wharton's Strategic Alliances: Creating Growth Opportunities program, offers research-based approaches for improving the odds. More

Wharton Career Advisor
Can Corporate Experience Be Distilled into a Startup?

A marketing manager at a bank dreams of starting a new business in distilling. Is such a dramatic leap possible? Where can the manager gain the industry experience and small business know-how to make it work? Wharton experts offer spirited advice. More

Summer Reading
Take Your Mind in New Directions

Had your fill of The DaVinci Code and The Rule of Four? We asked a cross-section of managers, faculty, and other contributors for their picks for summer reads. No pulp. No fiction. Just a set of titles that might open your mind and business to new ideas and directions. More

Education à la Carte
Knowing the Place for the First Time

T.S. Eliot once wrote that "We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time." Our upcoming programs can take your thinking to new places, so that when you return to work you can bring fresh perspectives and approaches to your old problems. We invite you to join us for this journey of discovery in one of our upcoming programs.

Any comments or suggestions? Please send us your thoughts at mysmith@wharton.upenn.edu. We want to make every effort to respect your confidence, so please let us know if you don't want us to share them in future issues of Wharton@Work: E-Buzz.

"I'm sorry, sir, but Dostoyevsky is not considered summer reading. I'll have to ask you to come with me."

© The New Yorker Collection 1998 Peter Steiner from cartoonbank.com. All Rights Reserved.

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© 2004 The Wharton School, University of Pennsylvania

 

Upcoming Programs:

Leading and Managing People
Oct. 3–6, 2004
Philadelphia

CFO: Becoming a Strategic Partner
Oct. 31–Nov. 2004
Philadelphia

Essentials of Marketing
Nov. 7–12, 2004
Philadelphia

Dr. Scott Shane, Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures: Thinking of starting a new technology venture? In this book, Dr. Scott Shane presents a research-based process for assessing, designing, and managing technology ventures to find the "fertile" ground for successful technology-based ventures.

Look out for more on Wharton School Publishing, including print and audio downloads and exclusive benefits on books for Wharton@Work: E-Buzz readers.

Wharton Executive Calendar

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